| Avanade China is a wholly owned subsidiary of Avanade Inc., established in2000. Since its first day in China, Avanade has been looking for ways to grow its business sustainably and profitably in China which has huge potential for all multinational companies.As we continue to grow in the China market, should we just adopt our global strategy or have our own strategy for the local market, or have a localized one based on our global strategy? In this huge market for the IT services vendors, what is our staged strategic goal, in short term and in5years long term? How do we execute the strategy once we have one? This is what we are going to analyze and discuss in this article.Having the above as the objectives in mind, we will first introduce some theories about strategy, and then analyze the external environment that has impacts to our China business. Based on that, we will then analyze our company’s internal resources and capabilities to see where we are. Once we have those facts, we will use different tools like SWOT and IE matrix to see what strategy options we will have, and then use the QSPM tool to analyze in order to identify the best strategy we should have and decide our immediate strategic goal and5years’ goal. The next step is to analyze how to execute, from different perspectives. At the end, I will give some recommendations to the government from IT service point of view, as well as giving conclusion and providing the future research directions on this topic.Research is a dynamic process. I hope my company will have a clear strategy and execution direction out of this research. We will certainly face difficulties and challenges. Strategy is a living document. We should adjust it along the way to react on changes in reality. I am sure our company will grow healthily in the future. |
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