New Image Media Interactive Visual Shape The Brand

China’s media industry is driving economic growth in one of a sunrise industry, with technology development, brand awareness of the need to build a comprehensive media brand. Interactive video is a virtual image of a brand new stage of the application, it is different from the virtual endorsement of the brand and brand mascot, with the audience through a virtual image of the interaction between, the audiences trust the brand.And compared to other brand image, brand interaction more intuitive visual images, there are inherent advantages of visual recognition, and focuses on two-way communication model of development.Therefore, the homogenization of content and visual programming homogeneous background, interactive visual brand development will become a new trend. Media industry, often gives the feeling of cold abstraction, it has never been more attention to the brand itself, but too much attracted by the content of programs, brand communication among the media. Characteristics of the media industry’s own description, you want the brand to win attention, you need to get rid of imprisonment the subject of identical units in order to attract attention in the form of new, interactive visual brand is one of the excellent way. International media brands, many of the case so get a huge response, therefore, interactive video in the media in the future development of the brand it had a strong reason to expect results.Paper is divided into three sections, according to the theory and practice, the logical order of the abstract to the concrete to start arguments. Interactive video from the media and the history and current status of the development of interactive visual advantage and to the development of interactive video as a brand new direction for the characteristics of the various aspects of doing analysis and research to demonstrate positive and negative cases cited. The purpose of brand interaction, as in the media as the feasibility of the development of the huge advantages and to meet the needs of the times into a new direction for brand image; while other brands have no intention to deny the role of image building situation.