Research On Restoration Strategies Of Enterprise Image In Crisis Of The Internet

There is a proverb in the West was profound:"The crisis such as death and taxes, isinevitable."At the internet age, the way of people access information increases, fasteraccess to information, the enterprise’s survival environment becomes complex, thepossibility of corporate crisis is also increasing. Development of the Internet not onlyboost the development of the original enterprise crisis, but the crisis has brought somenew form. So, how timely and effective response to the crisis, repair corporate image, infact, an important issue for current business. Successful crisis response mechanisms canhelp companies save the day, not only allows businesses to successfully deal with thecrisis, repair damaged corporate image, but also to improve the enterprise’s crisisresponse capability.Domestic crisis communication research has focused on the network environmentin government, universities, large state enterprises, such as power grid and otherresearch, a few studies on corporate crisis contagion. In this paper, the2012corporatecrisis-correction poison capsule event and Guizhen Church bear bile event, forexample, corporate crisis fermentation period, the development of the crisis period,rising crisis of the crisis fall of various stages of the crisis management phase imagerepair strategy to do the analysis, and the use of media evaluation, the evaluation ofInternet users, the accused’s silence three evaluation be measured to determine thesuccess strategy adopted by the enterprise in the event of a major crisis, and lead to thesuccess and failure of the reasons,to provide a reference for business suffered a majorcrisis.