A Study On The Implementation Of Government Functions In The Development Of Rural Tourism In Yizheng City

Rural tourism is not only an important way of tourism development, and it is in the new period our country rural economic transition and one of the important ways to comprehensive, rapid and sound development, and it ACTS as agricultural natural resources and cultural resources of a way of leisure, to promote the development of tourism industry, the optimization of rural industrial structure and accelerate the integration of urban and rural areas have a positive effect.From the point of the current rural tourism development in our country, the rural tourism development in the supply of public products and services needed to serious lag and shortage, environment pollution and resource destruction, didn’t get very good solve externalities, combined with the characteristics of rural tourism activities contributed to the transaction of information asymmetry, public existing in the use of interest for the rural tourism resources and tourism problem such as structural contradiction of supply and demand, restricts the sustainable development of rural tourism.So play the role of government for macro regulation and management for the development of rural tourism and health development is very important.Closely related to the system requirements of the transformation of government function, in this paper, in Yizheng city rural tourism as the breakthrough point, on the theory of public management and information retrieval, data analysis and other research methods, summarizes the connotation of rural tourism related scholars both at home and abroad and the research achievements of the government management strategy, through the study of public goods supply in the rural tourism development, the phenomenon of market failure and government function positioning problem, combination of Yizheng city in recent years the rural tourism development stage, development level, the present situation of the market structure, resource conditions, etc, analyzed the existing in the development of public goods supply, environmental pollution, resource destruction and backward, interests coordination problems such as information construction, and points out the cause of these problems is the functions of the government not good play, also is the lack of government functions and the dislocation of the government’s role, through exploring the law of the development of rural tourism and experience of local government, and discusses the government in rural tourism development in the process of how to improve the level of the supply of public products and services to travel, explore the local government in the face of the present problems existing in the development of rural tourism, should be how to carry out the functions of the government orientation and specific measures are suggested.Through the research, the author believes that in Yizheng city rural tourism development in the future the government should function to perform from the following aspects:one is through unified planning, improve the infrastructure, improve environmental health conditions, the education training mechanism to make up for the problem of insufficient supply of public products;Second, by making regulations, strict selection, economic means, to invest to eliminate negative economic effects, Yizheng city rural tourism resources and environmental protection;Three is to pass information construction, information services, or control, to solve the problem of information asymmetry;Four is established through a unified control disruptive behavior, effective supervision and management institutions and sound compensation mechanism to coordinate the interests of all parties;Five is through the guide rural tourism enterprise flexible management, enhance the connotation of product to solve the problem of product development.