On The Vitality And Rational Development Of Commercial Advertisement In China

In this paper, the vitality of Chinese commercial advertisement design and rational development as the theme, to our country modern commercial art creativity and the integration of traditional culture as the research object, explore our country modern commercial advertising in the design and application of design elements, the method of purpose is to solve by the lack of artistic quality in the Chinese commercial advertising and the shortage of Chinese traditional culture, which caused by the weak market competitiveness. Through the study of existing outstanding business wide, discusses the unity of commercial advertising in the artistic and commercial, and the application of Chinese traditional culture in the modern commercial design. To analysis, summary, induction, comparison method of artistic creation and the use of traditional culture study, sums up the characteristics of have a good commercial mainly includes:cultural characteristics and times features, artistic features, nationality, personalized features, etc. And analyze the composition of modern commercial graphic images, and expounds the significance of graphic images connotation and symbol indicating function in the modern commercial instructions. Study on the functional sex of the commercial and artistic and aesthetic psychology of the audience, it is concluded that commercial advertising to business as the main body, for the soul of art, so as to realize the balance of China’s commercial advertising commercial and artistic. Using traditional cultural spirit and cultural elements of clever confluence, explore the vitality of modern commercial advertisement design in our country, and in a targeted way designed to meet the psychological needs of the target audience to break complex commercial advertising age bring confusion. With art and traditional culture to promote the harmonious development of the commercial advertising, improve enterprise value of brand culture. In a rational way to Chinese and foreign excellent design concept and the integration of Chinese traditional culture, improve the commercial advertising originality and expressive, highlights China’s modernity and national charm of commercial advertising, thus, the use of unique national charm to create a unique Chinese style, enhance the competitiveness of Chinese commercial advertisement, allow it to leave own national brand in the long river of history, and gives its eternal vitality.