The Research Of New National Doll Design

With the development of society, the advancement of technology and the transformation of people's physical and spiritual needs, people's demand for toys increase quickly. Toy market is extremely broad. But this big market is carved up by foreign toy brands, it is not only a great economic loss to toy industry, but also a regret for the absence of chinese traditional culture. China is the largest production country of toys but not a production power. To revitalize chinese toy, we must promote innovation, go through a new way, improve self-development capacity.China's traditional national Doll is an extremely rich resources the ancestors created which left to us .It is our precious cultural heritage. Through its several thousand years of development, it is highly artistic culture. Its shape features and decorative features are important significance to the development of modern art occasionally extremely. Modern doll toy's development is inseparable from the nation doll's inheritance and innovation. The national doll's content is rich and diverse, and which is formed of modern Chinese doll toy production to provide a solid foundation.In-depth study of the nation doll will help us in the toy industry flourishing. Modern doll toys provide a theoretical basis for the nationalization, modernization.On the basis of the consumer survey modeling conclusion of doll toys by the domestic audience, new materials, new technologies, "DIY" conception exertion and the shape of national brand image these areas are used to research new toys doll design methods with Chinese characteristics. The goal is to create a toy which both retain the traditional style and consistent with the modern aesthetic concepts and the new spirit of the times.