The Vitality Of Enterprises Rational Research

Along with the global economic competition unceasing aggravating, enterprise activities' complexity and uncertainty are enhancing unceasingly, enterprises operation difficulty and the operation risk obviously are also climbing. Statistics data indicated that in China, has nearly 1,000,000 business failures every year, the small and medium-sized enterprise mean lifetime is only for 2.6 years. Although the reasons of enterprise falls into crisis are multiple, but it is the basic reason that the enterprise being an organic life body, which lack the intrinsic vigor for the supporting of its health survival effective development, because all activities of enterprise are the establishment above the enterprise rational foundation and the enterprise rationality restraint, which have decided that the enterprise intrinsic vigor is deficient. The enterprise rational question's research is the basic premise and all other question research is based on the enterprise operation structure, the mechanism, the system, the power and so on. The choice what kind of enterprise rationality, has the irreplaceable influence regarding the enterprise survival development destiny. At present, however, is also quite rare about the research on the support enterprise health survival development's enterprise rational questions, and so the research on enterprise rational question, which basically also occupies the lag in the enterprise operation practice condition. The goal of this article lies in through the exploration and the construction effective enterprise rationality, to provide a rational stratification plane about the enterprise question's research the research angle of view. At the same time, this article gets rid of the artificial manufacture for the enterprise operation practice the crisis, and to provide support for the more effective enterprise rational theory.This article is mainly based on the non-Euclid ideological mode, the research technique of the system theory is used in the predecessor's study about the rational theory, the organization rational theory, and the enterprise vitality fundamental research's foundation, the experimental research on the enterprise vitality rational question has been conducted preliminary. The paper's main conclusions and the innovation spot manifest are as the following:Firstly, it's been proposed that the business management activity existing in the non-Euclid space supposition. Is different in the existing academic circle generally by the Euclid ideological mode research mentality, it's been pointed out that the space of the enterprise activities, is non-Euclid space of the inhomogeneous, no smooth, the high resilience. Any enterprise exists all in the complex social background, each heterogeneity "the strength" puts from the enterprise inside and outside the enterprise in the non-Euclid space, the optimal choice of enterprise is impossible at the straight way for the enterprise health survival development in the Euclid space, but the way of "the distortion, the bend" that the enterprise vitality rationality eagerly anticipates.Secondly, the viewpoint on enterprise goal contradictory has been coordinated for the economic theory and the enterprise practices. The economic theory have believed that the enterprise goal is to pursuing the profit maximization, but the conclusion of the enterprise practices is that the profit of enterprise is not the operation of business's final goal, and the sideline product is just the inevitable result that the enterprise manages gets the knack. In the non-Euclid space, the business management goal is accumulates the form by the enterprise goal and the enterprise author goal tensor to exist:The business management goal both must reflect enterprise's utilizable goal, and so as to reflect enterprise related benefit utilizable of the value double objects. This viewpoint can coordinate the conflict conclusion on the enterprise goal of the economic theory and the enterprise practices. The business management activity is to pursue the enterprise vitality, and the non-profit maximization for goal activity. The pure business economic goal cannot take the instruction enterprise's management and operation moving target directly. Only by realizing the enterprise vitality, the enterprise goal can be maximize to realize.Thirdly, this paper proposes the concept of "the enterprise vitality rationality". The expansion has deepened the rational idea for enterprise development, and provided basic rationale for enterprise's development:The enterprise activities are all rational activity essentially. The enterprise vitality is the enterprise'basic safeguard, and which is the premise for the enterprise goal. Enterprise's administrative action whether the reasonable rational appraisal criterion is:this activity or behavior to be whether advantageous to enterprise's vigor construction, any behavior of the enterprise development vigor constructions is not harmfully enterprise's rational choice. The enterprise vitality rationality stress that enterprise vitality's construction and the promotion are in the enterprise vitality rationality various elements and the relational close coordination result, any element's function cannot leave the function and the support coming from other elements. When the various elements relations of enterprise vitality rational are uncoordinated, regardless making the great effort of the enterprise in each essential factor, it is invalid to promote the enterprise vitality.Fourthly, the innovative activities of enterprise have the valid boundary. The enterprise innovative activity has the valid boundary problem based on the enterprise vitality rational. The limiting factors of enterprise innovative activities' validity are complex and changes are unceasingly. If not well grasp the innovation opportunity, the domain, quantity, the way, it will cause the enterprise "to incur the fatal blow". Enterprise's innovative activities are effective when the enterprise innovation supplies and the innovation demand must be at the dynamic equalization condition. To destroy this balance, the innovation valid space the idle and the waste will be caused, the market share will be low, the enterprise profit is insufficient; the innovation is invalid, the enterprise operation cost will be enlarges, the enterprise essential factor the will be waste, the business risk will be enlarged.Fifthly, the enterprise pursuits for short-term profit belong to "the strength logical rule" and are enterprise's perceptual choice. The enterprise pursuits for Long-term profit belong to "the energy or the potential logical rule". The enterprise managers must realize and maintain the balance with long-term income and short-term yield spontaneously, its needs rational effective instruction of enterprise vitality so as to realize balance status.