Study On The Development Model And Strategy Of Tourist Resort In Henan Province

With sustained economic growth in Henan province, the residents’ tourismconsumption began to change structurally in the province, the travel motivations oftourists transform from simple sightseeing to a combination of tourism, leisure,vacation, and other multi-level. Vacation travel is a sign of tourism development indepth, it launched in a place; shows that the area’s tourism development is graduallyentering in the mature stage. Construction of tourist resort could adjust the structure oftourism products, improve the regional environment, optimize the tourism resources,attract a large number of investments to a certain extent, promote the transformationand upgrad the tourism industry."The12th Five-Year-Plan" period is the goldenopportunity of the Tourism Industry. We should grasp the opportunity to acceleratethe development of tourism resort. At present, the development of Henan provincetourism resort. has just started, the paper combed through the development conditionof the first batch of tourism resort to put forward the existing problems. On the basisof domestic and foreign advanced experience, the text constructs tourism resortdevelopment model from four angles, creation; operation; management; marketing,and puts forward some countermeasures for the development of Henan provincetourism resort.This paper first introduces the related concepts and types of tourist resort,explaines the basic theory that study on the development model of tourism resort:Leisure Theory, Stakeholder Theory, and Marketing Theory;second uses the statisticalmethod, field survey, questionnaire survey, sort out and analyze the current situationof the development of Henan province tourism resort and finds out the existingproblems in the development of Henan province tourism resort; besides, the papersummarizes the successful experience in the development of the domestic and foreignadvanced tourist resort; provides theoretical reference for a study on developmentmodel and development strategy of Henan province tourism resort; then, this partcombines with the development present status of Henan province tourism resort, fromthe perspective of creating model, business model, management model and marketing model to build a tourist resort development mode in Henan Province; and combineswith the actual demands of Henan tourists, puts forward the development strategyabout reasonable space layout:enriching development type, forming product system,completing the supporting facilities, and improving service quality; the last,this partuses Xinyang Jigong Mountain tourist resort as an example for empirical research,verifys the development model and development strategy of Henan provincial tourismresort.