Research On Public Reading In New Media Environment

New media ecology of people flocked to the birth of a new way of life,we enrich people’s behavior choices,reconstruct the relationship between the user and the media.Reading is an important activity of human civilization,in the media and technological innovation of the moment,it has also undergone tremendous changes.In this paper,the new media as the background,using the comparative method of analysis and speculation from the media and readers are two perspectives to explore the new media environment,especially into the mobile Internet era,a variety of reading change public presentation,face change,new media segment should the reader needs to pay attention to read the scene and experience;readers should put aside media interference,thinking back,return to reading itself,read faith reconstruction.