Font Size: a A A

"Le Main" TV Image Packaging Design Instructions

Posted on:2017-03-26Degree:MasterType:Thesis
Country:ChinaCandidate:K L LiFull Text:PDF
GTID:2278330488465615Subject:Radio and Television
Abstract/Summary:PDF Full Text Request
In information technology and the rapid rise of the new media era, television as one of the most important traditional media is facing unprecedented pressures and challenges, therefore, need the help of television TV image of the packaging, highlighting their own position, style and value orientation. At the same time, emphasize the difference between the elements with their peers, enhance the audience in recognizability, became a television deal with competition and seeking development, the inevitable choice."Le Main" is the original author of a TV image of the packaging design theme as "aerobic laughter all in music hit", the main audience for modern young people, by the bright image of style, precise audience targeting and unique public service environmental Perspective constitution. This design through its brisk fashion style and rich humanistic atmosphere to attract public interest concern in particular groups of young people, calling for modern young people concerned about environmental protection, green travel, wildlife protection and other public welfare environmental issues. "Le Main" is a multi-plate image packaging design, by the channel ID, environmental videos, trailers Guide, daily broadcast promos, public service ads, "more exciting ad" Guide, videos and other image sections consisting. Each section of different functionality, including "Guide Trailer" section, divided into "movie music", "music animation", "music history" three sub-sections; environmental public image film is the theme of a two-dimensional animation; daily broadcast of PSAs to MG animated presentation, viewers daily weather broadcast at the same time, we can focus on the garbage, love nature, wildlife protection and other issues. The design is based on the author with a certain amount of basic theoretical research on digital media art, the learning and mastery of a series of digital media software technology, and apply their knowledge to their closely the theme of environmental protection bred a TV image of the packaging.By the early conception of the theme of environmental protection and market research, after two months of time to collect data, questionnaires, after learning software tutorials into the digital post-production, the planning and ideas into practice, applied to the Photoshop, Illustrator, after Effect software, through a large number of graphic design and post-production special effects, from the exercise of their ability to operate the software. In writing graduation specification of image packaging theoretical knowledge of the learning system, deepen the TV image of the packaging of understanding, and ultimately independently completed the "music hit" all the design, its completion is the author of a major breakthrough for in the future to enter the television industry laid the foundation for the theory and practice.
Keywords/Search Tags:TV packaging, image design, public environmental protection, post-production
PDF Full Text Request
Related items