The Production Processes And Implementation Of TV Packaging

TV packaging has become one of the most common concept of television and televisioncompanies, advertising companies. In fact, the packaging is borrowed words, the generalsense refers to the packaging on the packaging of products. Put the word used in packagingbrought on TV, because TV product packaging and packaging have something in common.TV packaging of television programs, columns, channel and even a form of external elementsoverall image of TV of standardizing and strengthening. Form elements of these externalsound (including language, sound, music, sound, images)(fixed picture, motion pictures,animation, color etc.).Packaging is the need of TV media development, is a sign of television programs,columns, mature and stable channel. Now TV viewers have to face dozens of television andtelevision channels every day, as well as several types of programs and columns. Among all,the channel, each column are very fierce competition. The audience has the right to choose,there are very large blindness. In this case, the role of packaging is self-evident. Emphasis onStrategy of product packaging and advertising to promote the businessmen, TV programs,channel packaging and packaging of goods should also have some in common. As dozens ofchannels at the same time, broadcast, TV viewers chose you, is your success; but did notchoose you, all of you hard and input is equal to zero. To the audience choice importantcondition is to let the audience understand you and you, TV packaging is to let the audienceunderstand the most direct means to you.Television programs, columns, channel packaging can rise to the following function:personality and characteristics of outstanding programs, columns, channel, establish andstrengthen the audience to show, columns, channel capacity to identify, establish programs,columns, channel brand position. TV packaging should be able to make its form and programs,columns, channel content com. A good TV packaging itself is a beautiful work of art, let thepeople be good to hear or see, such as CCTV’s advertising, ink promotional film version, notonly highlights the "brand strength", but also give people the enjoyment of beauty.Unfortunately such packaging is not from the Chinese counterpart of hand. China’s TVpackaging with Europe and the United States counterparts, packing consciousness andtechnology still have a large gap. Local television packaging in China also has a lot ofproblems and gap.This article carries on the analysis to the TV packaging from the following two aspects.One, to participate in Dalian Radio and television business channel packaging experience, totry to analyze TV packaging process, specification and technical method. Through the"financial quick line","live","Northeast Asia financial field","financial time in" four financial channel main columns and news propaganda film production, packaging, thepackaging section three aspects, analysis of the actual problems making examples and foundsome learning from experience. The other, making a promo of the financial channel by3Danimation form, to share the process of making the experience and problems.