| The emergence of the Internet has changed the transmission of the ecological environment of the traditional medias, the emergence of MicroBlog, WeChat and News Application enrich channels for people to accept the information, meanwhile it also threatens the survival and development of traditional print medias. Relative to the new medias, news transmission of traditional print is lagging, audience spend less time reading newspapers, the living environment of print medias is threatened. Despite the crisis, print medias do not lay down and die,but choose to face challenges, looking for opportunities, coping with the impact of new media. In the context of media convergence, print integrate its own quality resources, take advantage of new medias, and integrate with new medias gradually, to chieve strategic transformation of print medias. In the context of competition of the medias, print medias MicroBlog,WeChat and News Application trinity strategic lay out has been regarded as a necessary way for print medias to transformate information. How power it may bring to the traditional print medias and what challenges it may suffer from and how to solve these problems are the theme for the paper to discuss. |
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