"People’s Daily" Microblog On The Analysis Of Emergency Communication

With the arrival of the all media’s era, the way and the platform which people get information was such differences from that in the old days, more and more traditional mainstream media has great development in the field of new media." the People’s Daily" which was China’s first media party newspaper that representative the official sound and opinion has also settled in the public opinion field and excellent coverage in emergencies, which was established in July22,2012. This method has play a very important role in the field which can get through two public fields.In this paper, the microblog of "People’s Daily"’which spread Ya’an earthquake coverage was been the research object, based on crisis communication theories and frameworks stage theory, use case analysis, content analysis as research methods, combined with a large amount of statistical data and microblog platforms spread characteristics of the "People’s Daily" reported on Ya’an earthquake,and carried out targeted analysis from sources, spread categories, at different stages of the crisis spread content, frames and other characteristics, Thus summed up the "People’s Daily" microblog propagation characteristics, advantages and shortcomings. I hope the results of this paper can play a role in enlightening the micro-blog about the official party newspaper media.