An Empirical Study On The Influencing Factors Of Information Transmission In Micro - Letter

With the development of times and the progress of science and technology,Internet come to people’s life. With the changes of the times, mobile Internet allows instant communication tools have a qualitative change.It facilitate people’s life, improved the way of people communicate. WeChat is such an effective instant messaging tool, it appears in such a mobile Internet era, has its own unique characteristics.It birth with a large number of users. In order to find the reasons for WeChat spread rapidly, This paper combining with the traditional communication model, hypothesis analysis of the influencing factors of WeChat’s communication process The purpose of this paper is to from the perspective of communication, WeChat the rapid development of instant messaging software for research, in-depth analysis of the existing,attempts to construct the factors influencing WeChat information dissemination theory model, and the propagation mode is analyzed.The aim of this paper is to from the perspective of communication micro channel for the rapid development of instant messaging software research, in-depth analysis of the existing and micro channel characteristics of the propagation mode, in reference on the basis of the existing mode of transmission, combined with micro channel features of its own and in conjunction with the relevant theory, trying to build influence micro channel of information dissemination factor theoretical model, through questionnaire survey to collect data on the impact of these factors empirical analysis.This paper based on questionnaire, and through the issuance of questionnaires to obtain relevant data, and than analyze data, last do an empirical research on the factors affecting WeChat information dissemination.