Research On The Influencing Factors Of WeChat Information Communication Based On Complex Network Theory

In the rapid development of the information age, people increasingly rely on instant messaging. So im a boom again as the development of the modern Internet, along with this,tencent launched a real-time and social - WeChat instant messaging software. WeChat launched to meet the rapid development of the Internet age information in this form, WeChat has its unique characteristics,such as text or voice can be used information release,information transmission between friends and video information sharing, and other functions, these not only changed people's way of life, at the same time also prompted the use of WeChat for people,WeChat's extensive use allows the information to be spread quickly in WeChat, thereby enabling WeChat merchants and WeChat to benefit from the process. WeChat therefore,understanding and learning the process of information transmission and the factors affecting its spread, how to master the information on the WeChat dissemination,with what kind of law is of great importance.Because WeChat information dissemination have transmission characteristics are different from other communication tools, but also has its unique properties, so this paper collection of complex network, and the characteristics of the social relation network, on the basis of the information transmission model of SIR epidemic model; constructed in this paper, based on the complex network theory to research the WeChat information transmission model. In this paper the research model, user node WeChat information transmission can be divided into four categories: susceptibility node (S), the transmission nodes (I), (IR), immune latent node (R).Based on multiple Agent Netlogo simulation software to analyze the influence factors of information transmission, by adjusting the model parameters, research WeChat information in the propagation of various influencing factors on its transmission, it is concluded that the"secondary transmission of WeChat information dissemination effect is not significant," opinion leader "can be positive influence WeChat information dissemination; The higher the value of the push information, the greater the impact on the dissemination of information, the lower the value of the push information, the lower the impact on information dissemination; The number of sources of the information that is believed to increase the number of information on the initial information will also be significantly affected. The more tightly networked the network,the more quickly the WeChat information travels.Finally, on the basis of simulation analysis, this paper aimed at WeChat some problems in the process of information transmission, put forward the effective solving measures, which can be for the government regulation and the implementation of the enterprise management provide certain decision support and theoretical basis.