Research On The Differentiation And Communication Strategy Of Network News

With the rapid development of Internet technology, network has gradually become the important channel of people get their news and information, increasingly fierce competition between the web site. Network news designed to its content of contributions and integrity, volatility of news expression and interactivity, presentation of the multimedia news and links, gradually formed unique shape is different from the other website content, to integrate information for the advantage of network news feature to become a major ground network news competition. But at the same time the special problems of homogeneity of network news.In this paper, the integrated use of journalism and communication studies, economics theory, the traditional media news websites and commercial news portal project, the content of the news from the network project planning, interactive planning, layout form aspects carries on the analysis, planning, and popularization of the network news feature suggest the differentiation of communication strategy, strengthen the network news feature content of originality, paying attention to the development of personalized user experience, etc., make the network news feature better service for the audience.