Research On Network Interaction Of Broadcast Media In User Times

Going into 21 st century, with rapid development of science and technology as well as extensive popularization of information network, public media such as TV, newspaper, broadcast etc of by spreading information as the primary task should also closely follow requirement of times and gradual integration with internet. Of which, as the representative of typical public media, broadest media is combining with new network platform to continually making interactive updating improvement and attempt so as to adapt to listening needs and change in listening way. From opening broadcast network website, broadcast APP to social media interaction such as Micro-blog and We chat etc, and then to new interaction way reform developed by many kinds of network platform such as Micro radio, network user made by himself etc, it uses user experience, user distribution, user satisfaction as spread appeal, which highly meets information interaction demand of audiences without stop.However, time is the only standard to test truth; network interaction method of every kind may be display its interaction value during media integration and practice step by step, or it is eliminated during information spread and application. Up to now, whether broadcast media can successfully graft internet, whether it can find out the existing interaction problems in content and way of broadcast media in the interaction process, and whether it can realize internet interaction of real meanings by using interaction as terminal have become to be the problems worth concerning by vast scholars and industry.This paper hopes to use theory instruction of sociology, communication studies, and psychology to make arrangement on 2 kinds of interaction levels based on content and way, it tries to discuss effective loss during traditional broadcast media for interactive information, interaction platform is difficult to be realized, it is trying to use high-efficiency and effective interaction methods to enhance interaction quality, increase information feedback, establish emotional link, it puts forward several suggestion and rational consideration from perspective of network interaction and spread view.