Research On The Interaction Application Of The Broadcast Media Based On3G Mobile Phone Network

Digital media era, broadcast is facing great challenges from TV, movies, computerand Internet, the traditional broadcasting cannot provide multimedia information for thedemand of the audience. The broadcasting of one-way propagation characteristics keepfrom audience to participate enthusiasm directly in the broadcast program interaction.Traditional forms of radio terminal products do not cause the audience operation desire,The loss of a large number of radio listeners make listen rate declines year by year Thedevelopment of mobile phone media technology provides a new carrier for broadcast,3G mobile phone has the characteristics of portability, mobility and intelligence,creating interactive broadcast services for broadcasting media and shows a broadprospect.At present, there are two types of mobile phone radio, mobile phone receivesbroadcast signal or receives network broadcast. Mobile phone has become a newfavorite of media convergence, become a best platform for broadcast media businessinnovation. Radio show increasing interactivity and brought a telepresence for radiolisteners. The audience converts into information providers from information receiversthrough the hotline. SMS aroused the enthusiasm of the audience participation radiobroadcasts, changed the mode of radio operation. QQ, micro-blog, wechat,3G mobilephone social media application widening the communication level between listeners andbroadcast media. At present, the broadcast media face the realistic subject, mobilephone broadcast interactive application integrate social media and design unifiedinterface. In this paper, take the Heilongjiang radio "Long Guang Radio" as an example,to develop a mobile phone broadcast interactive application based on the3G mobilephone network. First of all, including three aspects of mobile phone broadcastdevelopment, broadcast interactive server, operating system and interactive application,research on the key technology of mobile phone broadcast interactive communication,and research on the key procedure to achieve interactive application. Secondly, usingpsychology and aesthetic in design, design interface layout and interactive function ofmobile phone broadcast interactive application, emphasis on the unity of style and userexperience.In the media fusion change, mobile phone broadcast interactive applications playto the advantages of mobile phone network and broadcast, take the customer as thecenter, product design concept highlight the interactive application functions. In theinteractive application of unified, mobile phone broadcast integration interactive featureof mobile phone social media, providing the humanized guide operation prompts for theuser, to provide a convenient platform for the audience and the broadcast interaction.Starting from the communication theory, mobile phone broadcast interactive applicationcan achieve teletext, pay-broadcasting, audience rating investigation, voting and other new broadcast operation mode, help to improve market competitiveness and influenceof the broadcast media and mobile phone operators in their respective fields.