A Comparison Of The Service Work Of Nanjing Metropolis Daily

This thesis tries to explore the situation of social service of reporting news aiming to deepen the general understanding of social service and its problems. Guiding with "functional of social service" pattern, we discuss and analyze the differences between two sub-styles and the reasons leading to that from three aspects: the social service areas, the same work under the heading of social services, public service into the brand-building activities of the two papers in Nanjing. The materials we study are taken from the newspaper dated from January 2012 to December 2012.The result shows that there is diversity in different degree between the social service areas, the same work under the heading of social services and public service activities. By analyzing the verification it seems that two newspapers are in the same of the areas of social services, the homogenization of competition and differences; community service theme selection in line newspaper positioning and brand building into a community newspaper work. The statistical analysis tries to the current social services Nanjing Metropolis problems faced and made available for reference breakout counter measures.