Development And Prospect Of Research On SNS (Social Networking Services)

SNS, full name of the Social Networking Services, rise in the United States in 2003 and then become a popular internet application around the world. At home, in order to SNS relies on the concept of social networking sites also been explosive growth, being favorable for people, there tends to white-hot competition.This paper is to use this new Internet application for the research object, the content from the SNS, development and application start by analyzing the development of domestic SNS status and the rise of reason, revealed that as a new Internet application it will bring about the changes of meaning: The emergence is the post-Google era of the Internet opportunities. It brings a new information revolution, making the identity building and personal problems of social capital, as the domain extension to the line, proposed to build a new online personal brand proposition. SNS-based human-centered philosophy, social search will usher in a new picture. At the same time, SNS on traditional media, the impact of information and subversion have first emerged, the media began to reveal its new weather, will further highlight the value of its media. And Obama's successful re-election makes the growing influence of SNS receive much attention, its political, economic and cultural fields, and the influence of the same worth the wait. SNS, as more open platform architecture, not only in a low-cost, efficient way to build contacts and communication between people, more fully penetrate into our lives, is gradually influence and even change our thinking and living. Finally, the future development of the SNS, I believe that the real experience of dry and hot settling down SNS will usher in opportunity for the future of mobile SNS will be a mainstream application, relying on SNS, community-based business will usher in the rise, at the same time, SNS application will be more and more inclined to vertical segments, a direct result, people's information consumption patterns will usher in a comprehensive change.But we can't overlook that domestic SNS hot like behind the widespread homogenization of serious, social flat, privacy concerns, profitability bottlenecks and many other issues.