An Analysis Of The Problems And Countermeasures Of The Development Of New Media In Yangzhou Press Group

The rapid development of digital media and network technology,information media gradually blurred the boundaries. The change of media form will lead to the traditional newspaper industry reform, which led the newspaper’s survival is facing severe challenges, the development of digital technology will bring new opportunities for the development of the print media, in this context, in order to deal with the media market situation, "the new media transformation is the route one.In this paper, Yangzhou newspaper group as an example, the transition to the new media by way of detailed analysis, path analysis of the dilemma of choice and change. The other is to prepare for the new media transformation or provides some practical guidance. This paper analyses and explores the transition through the following several parts of Yangzhou newspaper group of the road.This paper analyzes the Yangzhou newspaper group’s newt translation background, combing the group’s new media transformation process, including the composition and development of Yangzhou, the Yangzhou newspaper group micro-blogging micro channeland the use of Yangzhou newspaper group APP usage, and combined with the 2015 national two sessions on the whole media analysis of Yangzhou newspaper group fusion reported strategy, method and effect.Because of the new media transformation of our country is in the exploratory stage, the transformation of the media are developing and changing, and most of them did not touch the print itself. Therefore, in order to truly achieve still need a long time to study the general rules of transformation, transformation of newspaper, the newspaper group combined with their own conditions of the gradual transformation, the transformation model is not the same, but should be in the guidance of the concept of media. This paper hope to promote the new media industry group to help the transition.