Research On The Development Strategy Of TV Drama 's Rating In Network Environment

Under the Internet economy era, into the power of the Internet is constantly involved in various traditional industries. CNNIC statistics report shows that video on mobile end user adoption is rapidly rising, the overall size of online video audience has been sufficient to form a linear broadcast TV market challenges.Through the analysis and study of television ratings development of the network environment to identify patterns of innovation and drama viewing space of the network environment to provide a reference for the study of issues related to academics;identify the country and abroad, under the Network Environment TV series differences exist in the functioning of the ratings, an improved direction and advice; strategic studies on the TV ratings the network environment development mode of operation do in-depth analysis, and provide a basis for reference drama development of the network environment in the future.The new power of the media into the traditional drama and downstream industries, production, distribution, broadcasting, viewing many links and so on have become the Internet into the category. Users can access to TV series in any terminal PC, Tablet, mobile phones, television, etc., any time. Let the network to change the traditional TV ratings viewing habits, to achieve the true sense of the network one.