Study On Brand Strategy Of News Client Of The Media Group

At present,China's market has emerged in news client variety,fierce competition.In 2014 the central government has to create the spread and influence of the new mainstream media,but the newspaper group compared to other news client news client did not get a good influence,in order to stand out in a competitive market,won the user's reputation and recognition,newspaper Group news client will need to build their own brand.The Newspaper Group Construction news client brands already have a preliminary exploration and attempt to form a number of distinctive features,central-level newspaper group news client pay more attention to publishing authoritative news,local newspaper group news client is biased in favor of localized news content,there are some clients tailored professional depth news content,have won the user's reputation and recognition.But news client brand building process,the newspaper group also exposed some problems,the level of development on user experience features in different ways,the lack of new media operations experience,inadequate marketing,lack of specialized personnel and marketing team,while the lack of financial support.In order to explore Newspaper Group news client brand building strategy paper on the"People's Daily","Paper News" "Zhejiang News" three representative news client textual analysis of their success in brand building experience,made a number of newspaper group news client brand building strategy that explicitly news client brand positioning;brand column,to the user left a deep impression;create a good user experience,accumulated a good reputation of users;introduce more marketing team and personnel to support brand-building;attention to news clients to promote and expand influence;strengthen marketing tool to market rules as a guide to market news client.