On The Embodiment Of The Principle Of "Three Closenesses" From "News Network" And "New Year"

CCTV "news broadcast" since started on January 1, 1978, has been a steady and solemn style, so to speak, the mouthpiece of the composition of the party and the state, "news broadcast" is a success, but at the same time, criticism is constantly emerging, criticism mainly points to the form of "news broadcast" too inflexible, mandarin rhetoric, far from public life. Against such a situation and the increasingly fierce competition between media, since 2011, "news broadcast" positive response "grassroots", "three close to", carried out a series of grassroots journalism activities, and achieved gratifying results. In this paper, in order to "news broadcast" "New Year go grassroots" series as an example, detailed analysis "news broadcast" is how to practice the news.