Research On The Risk And Avoiding Countermeasures Of Entity Bookstore In Network Times

With the rapid spread of the influence of the Internet and e-commerce continues to deepen, the traditional shopping habits and the way people are constantly changed to physical bookstores traditional book marketing model huge impact. Meanwhile, the online bookstore and digital reading gradually being accepted by consumers, in this environment, physical bookstore struggling. To achieve normal physical bookstore business development, restructuring and development of the road is the inevitable choice. The physical bookstore in the transition process, influenced policy, economic, technological and other risk factors, the probability of occurrence and the extent of the impact of these risks are unpredictable, blind transformation may bring great risk of loss to the future development of the physical book. Therefore, this article on the real transformation of the Internet Age bookstore comprehensive risk analysis, evaluation of the impact of each risk, make effective recommendations, provide support and reference for decision making.In this paper, the theory of the transition risks, on the basis of the current situation of the development of the physical book and research on the issue, and gradually identify risks, and based on these risks through index screening, the final transformation of the physical bookstore building risk assessment system. Combined entity bookstore hierarchy and fuzzy transformation risk characteristics, risk assessment to establish fuzzy AHP model, select Harbin xuefu bookstore as an example, the use of risk assessment models for analysis. Finally, from a risk assessment model for risk assessment to filter out critical analysis, and propose appropriate countermeasures to circumvent in order to reduce the risk of physical bookstore transformation, promote sustainable, healthy and stable development of physical bookstores.