Research On Transnational Supply Chain Decision Making Considering Risk Aversion In The Context Of Blockchain

With the rapid development of economic globalization,integration and information technology,all countries in the world are actively complying with the trend of economic globalization and actively contributing their own strength to economic globalization.In the multi-integrated economic system,transnational operation has become a common phenomenon in economic and trade.As transnational corporations may face more risks in transnational operation,such as political environment,cultural environment,economic fluctuation,etc.,multinational corporations tend to reduce risks and generate risk aversion behaviors when making decisions.However,with the increasing progress of science and technology,blockchain technology has begun to be applied to supply chain management,which can help multinational enterprises better conduct demand prediction and product traceability anti-counterfeiting,thus reducing manufacturers’ production costs and improving the service level of multinational enterprises.Therefore,in order to better study the transnational supply chain management under the influence of blockchain technology,this paper will combine the theories of transnational supply chain and behavior operation management,and discuss the decision problem of transnational supply chain considering risk aversion under the circumstance of imposing tariff.The research contents of this paper are as follows:Firstly,research on transnational Supply chain decision making of manufacturers considering risk aversion under block chain technology.The manufacturer’s transnational supply chain decision model is established in the two cases of tariff increase without using blockchain and tariff increase with using blockchain respectively.And the object of research is a transnational supply chain system composed of transnational manufacturers and retailers,based on the related assumptions,according to the manufacturer and the retailer’s profit maximization as the decision goal,the model is solved by using the theory and method of game theory and analysis,and on the basis of the contrast in both cases the optimal decision-making of supply chain members.At the same time,through analytical analysis and case analysis,the paper discusses the impact of the risk aversion coefficient and unit tariff increment on the product quality level,wholesale price,manufacturer utility,retailer’s selling price and retailer’s profit.The research shows that from the perspective of consumer benefit,tariff will increase the production cost of products,and reduce the quality of products,and seriously affect the consumer benefit;From the perspective of manufacturer utility maximization,although the use of block chain technology will increase the fixed cost and unit cost of products,it can better forecast the demand,reduce the risk,and thus improve its own utility.Both the increase of unit tariff and the risk aversion coefficient of the manufacturer are negatively correlated with the optimal decision.Secondly,research on transnational Supply chain Decision making of retailers considering risk aversion under block chain technology.The transnational supply chain decision model of retailers is established under the two cases of tariff increase without using blockchain and tariff increase with using blockchain respectively,based on the related assumptions,according to the manufacturer and the retailer’s profit maximization as the decision goal,the model is solved by using the theory and method of game theory and analysis,and on the basis of the contrast in both cases the optimal decision-making of supply chain members.At the same time,through analytical analysis and case analysis,the paper discusses the impact of the risk aversion coefficient and unit tariff increment on the product quality level,wholesale price,manufacturer utility,retailer’s selling price and retailer’s profit.The research shows that as the risk aversion coefficient of retailers increases,the wholesale price and product quality of manufacturers also increase.The increase of unit tariff is negatively correlated with the manufacturer’s optimal wholesale price and the optimal product quality level.The use of blockchain can improve the quality of data,improve the accuracy of forecasting,reduce demand fluctuations,and thus improve manufacturers’ wholesale prices,product quality and sales prices in the two markets,thereby increasing the profits of supply chain members.