Research On Brand Construction Of Video Website

In recent years, online video as a new way of entertainment in the rapid development of China’s Internet market, as Internet users make online smooth release, the importance of online video viewing and sharing video sites on people’s lives become increasingly prominent, for its rich content for easy viewing, selectivity, etc., video website quickly users.Since its birth in 2005, the video site in just ten years of development, has experienced from birth- boom- Mergers- getting into a mature stage of development, has made considerable progress, the market gradually standardized, industry rules gradually established market body gradually expanded.But there are also video site content and mode of homogeneity, the profit model is not clear in the current situation.Occupy a major share in the market such as Youku, Tudou, love Fantastic Art, Sohu video, Tencent video, music Watch and other monopoly on the market, while CCTV, Hunan Satellite TV, Zhejiang TV as the network television representatives and to Baidu as the representative the online media also began to develop the video side of the business, with the existing video site for the market.In such a competitive market, only the aid of a strong brand communication, build brand characteristics from the road is the key to win the market and business tool.In the Internet market, video sites also need to implement a brand strategy as the center of gravity, take the brand line, in order to step ahead, step by step ahead.