Research On Design Of The Theme Bookstore For The Spatial Environment In Shanghai Region

With the rapid development of network and digital reading books, as well as changes in consumer demand of readers in new period of diversification, the development of traditional bookstores become increasingly apathetic. The government and society put more attention on the fading problem of entity bookstore, and the "notice on carrying out the pilot work to support physical bookstores clearly to meet the conditions of the city of outstanding physical Bookstore" give a reward for helping the purchase of hardware equipment, paying the rent, making up for lack of liquidity. With the national financial support at the same time, the entity bookstore make the positive transformation. Among them,because of the book classification refinement, cultural activity diversification and more rich derivative services, the theme of the bookstore appeals numerous readers.The rise and development of the theme of the bookstore, the bookstore business entities improve the embarrassing situation.The theme of the bookstore as an important branch of the physical bookstore, it provides readers with books and targeted services at the same time. It can also provide readers with reading catering, leisure and cultural activities and other value-added services. However, theme bookstores in China focus on the main planning, positioning and marketing business. It is perfect for book type and classification of fine pattern. Compared with other developed countries, the development of theme bookstore is not mature, not from the psychological and behavior characteristics of readers. It can not meet the readers demands.This research is based on the development and research of the theory of the collection of domestic and international theme bookstore, from the view of architecture, through environmental behavior, readers psychology and other related theories, to understand the types of theme bookstores. The bookstore experience analysis of readers in the theme of consumer psychology and behavior demand,interior space and environment characteristics. The area of Shanghai pay more attention to the theme bookstore development, and choose this small and middlescale theme bookstore for real state investigation. Through analyzing and summarizing the main problems of the theme of the bookstore, this research puts up the design points of bookstore function configuration, space combination,environment layout and detail design theme.Through this research, the design of future Shanghai theme bookstore can help fill the gap of space environment in Shanghai bookstore theme in theory, and can also provide basis and reference on the design and transformation for the future theme bookstores.