Reserch On The Standardization Of Residential Products Based On Household Needs

As modern housing industry vigorously in China today, introduction of prefabricated overall policy to accelerate the industrialization process, House standardization as the housing industry infrastructure in the country has been off for over ten years. Main body of housing market turns from the national into the enterprise. Vanke as the leader of housing industry, pioneered in the housing industry, and made an exemplary role in achieving residential construction from extensive to intensive changes, promoting the sustainable development of housing construction, meeting the majority of residents for quality and quantity of housing needs.While in the process of new residential construction, and the country’s overall economic level rising gradually and ideas of residents opening up, family structure diverse, housing needs refinement. As a result, it constantly optimizes the product standardization, harmonization opportunity, but also created a challenge to its unity, a simplified schematic. Vanke has a standardized history of more than ten years, and accumulated a large number of examples and mature product design experience in this process. In this paper, by researching standardized products and household demand theory, combining customer segmentation and standardized product research system of Vanke, research on household balance requirements and standardization between product design, to provide reference for the development of industrial housing.The first part (chapter One) describes the research background and significance, it defines the object of study and research content of this paper presents research methods and overall framework. And to clarify the concepts of residential product standardization, standardization of residential research at home and abroad the development process.The second part (chapter Two) describes the content in household needs, mainly to extract the housing needs and functional requirements two levels, summarized the diverse needs of tenants, orientation and type of housing as a basis for product design.The third part (Chapter Three, Chapter Four) by studying Vanke residential standardization process of product design, analysis of its product system design based on household demand context, summary Vanke standardized product development strategy. By Vanke Shenzhen, Chongqing, two residential standardized product development examples based on a detailed analysis of household demand Vanke product development strategy and the corresponding results. The fifth part (Chapter Five) summarizes the thesis and put forward the remaining shortcomings and suggestions for further improvement. The whole thesis contains about 56000 words,126 pictures and charts.