Concept Car Exterior Design Research Based On Modeling Cultural Code Theory

This paper based on Modeling Cultural Code theory, Combined with the specific requirements of concept car exterior design. The purpose is build a High-touch design method deduce from Retrieval, comb, segments, interpretation, extracting and target audience in a specific concentration range and be provided with empathic informations.Research process started with explore the Modeling Cultural Code theory, extraction and analysis the gists of prosecutorial system, then comb the development process of concept car, dissect the model change,the aesthetic tendency,concrete manifestation and the underlying reasons of operation. Discuss the suitabilities that apply Modeling Cultural Code theory in concept car design with further discussion, then build the new design method based on Modeling Cultural Code theory and focus on design concept car, use this method to build the main framework of this paper, apply this method in the practice of concept car design to confirm the demonstration of contents.Concept car has the pursuit of the latest science and technology, leading the development trend of automobile, exploring possibilities of automobile evolution, connect production information, etc. and the appearance of the concept car design is the first contact with the audience, let the audience to produce an important part of the product experience. When making the appearance of the concept car design, not only requires the sensory trigger and technical level, also need to try to grasp the cultural elements of the bearing, the delivery can meet the requirements of The Times and cultural connotation. This is what this paper main concern point, hope to be able to use this method to provides some theoretical basis of design activities for author.