Kaiyi Concept City SUV Design

At present,the process of urbanization in China is accelerating,and people's living standard has been improved.More and more people pursuit the high quality of life.automobile have became a necessary tool for people to go out.In the automobile market segment,SUV is popular by people,because of its capacious and comfortable pace and its good ability of cross-country.SUV market in China has a huge space to development.Since the author has been participated in the project of Cowin company,so this graduation design base on Cowin brand.Through market research,we will find that some famous car companies have their own unique family design languages which make their products have high recognition and this is also an important reason to improve brand awareness.In the current Kay wing models did not have their own family design elements.Although Cowin has its own design concept-"Eagle wing"front face design,but does not reflect the idea on the real car.The "Eagle wing" front face design is still being explored.In this paper,I introduced the current domestic and international automotive design status and background,through a large number of literature reading and network data collection,analysis of the current car design trends and learn from them.Then analysis the culture of Cowin brand and determines the design direction,and summarizes the new "Eagle wing" design elements.Using the the practical knowledge and experience from the project to guide the graduation design,and design two "Eagle wing" features of the SUV.At the same time,the introduction of using the Internet thought in the automotive research and development can provide a new idea for the future research and development of automobile.The design is based on the current car research and development process,from the sketch and renderings,to the production of Alias digital model and the final rendering display,step by step exhibition design process.Through the graduation design,I work out two urban SUV.On the basis of Cowin corporate culture to explore the new design language,so as to determine their own family design language,and enhance the competitiveness of Cowin company.Due to the limitations of data and design,the content will have some loopholes and deficiencies,and we need to continue to improve and deepen the design in the future.