Environmental Innovation On Packaging Design Of Agricultural Products

In the process of commodity circulation, packages can basicly to protect the function of the goods, sales of convenient transportation, easy to carry. It as reflect cultural connotation and practical value of special carrier, so it becomes a important media for guiding consumption and spreading brand. Packaging design for the product and the positioning of the brand has a direct impact, will be directly related to the success or failure of consumer guide. Based on this, design of packages becomes the key to attract consumers.In the contemporary rapid development of commercial circulation mode, commodity packaging design as a special communication means and strategy, in any marketing details will guide and influence on consumer behavior. And our country at present are widespread dislocation of excessive packaging, packaging, and all kinds of misreading in the process of development of commodity packaging and missing, are to a certain extent, influence and interfere with the function of packaging design with the correct direction."Yu Lin Shang Pin" green food co., LTD. is a company in the production of organic food material. These food materials grew up in the best excellent geographical environment, representing healthy safe and high quality life."Yu Lin Shang Pin" green food is in the manor economy mode, the production and processing high-end green farming food material, with many varieties and complex shape, small batch production, specification different characteristics; In addition, in order to meet all kinds of different consumption demand, it USES a train directed straight for distribution and one-stop shopping sales way, reflects the personalized development trend of future business. But the product packaging design at present, there are many difficulties, and does not reach the designated position, has become the restriction "Yu Lin Shang Pin" product sales and the biggest obstacle of the development of enterprises. The problem is "Yu Lin Shang Pin" follows the pattern of manorial economy, so that there is a lot of assortment and shape type of goods. For production packages designing, it has to pack production properly, meanwhile improving the consumer’s perception of the product. These requirements course the difficulties for designing packages.To this end, I was commissioned to design production packages of "Yu Lin Shang Pin", in the form of special topic research. Refer to domestic and foreign advanced theories, for the characteristics of "Yu Lin Shang Pin" production, I follow the design philosophy:Multi-purpose, Used universally, Recycle. By using the fundamentals of art design and other related disciplines of theoretical knowledge, comparing the package design of other production on the market, I developed a scientific and effective design plan, successfully designed a reasonable packaging for "Yu Lin Shang Pin".The meaning of my research embodied on three aspects:from the theoretical aspects:on the basis of both at home and abroad of packaging design reference for reference for the development of history and status quo, through the induction to summarize and analyze the influence of China packaging design trends and composition elements, the author further master packing design theory and method, providing effective innovation research train of thought, to "Yu Lin Shang Pin" product packaging application has important guiding significance to the research and design practice. Part two is in the market:the market product packaging than the status quo of the research, locate "Yu Lin " is the bottleneck of product packaging design, found that influence the spread of enterprise and brand concept of green environmental protection, the main factors study a solution to the practical problems related with path, for the study of the innovative design concept and design provides the reliable basis is determined, and accumulated a lot of valuable data and information. Three is in the practical application aspects:based on the "Yu Lin Shang Pin" packing status on the implementation of "general, multi-function, recycled" and a series of innovative practice, to effectively develop packaging function, solve the problem of product packaging, enhance brand image, improve product added value and economic benefits provided strong technical support. Four is based on the "Yu Lin Shang Pin" typicality of product packaging application study practice, is the China traditional product packaging design idea of innovation and practice, provides a more valuable example and reference and draw lessons from, and achieved the anticipated target of the thesis.