| Chinese traditional festival culture is an important part of Chinese culture,carrying multiple connotations such as history,culture,value,and emotion,and is an important form of expression of traditional Chinese culture.This kind of cultural inheritance has a long history,has strong national characteristics and unique aesthetic value,and is deeply imprinted in the cultural identity of the Chinese people.However,with the rapid development of global information technology,cultural diversification has become the trend of the new era,and traditional festival culture is also facing unprecedented challenges and impacts.In this context,the dissemination of festival culture needs to pay attention to its historical value,spiritual connotation and cultural characteristics,and at the same time keep pace with the times and adapt to the needs of new technology development.Emotional interactive design is a culturally innovative festival design practice.Its core concept is to transform cultural elements into visual symbols and scenes with emotional resonance and cultural identity to promote the cultural identity of the audience on the Mid-Autumn Festival culture.and emotional resonance.In this design practice,emotional design is the main design strategy,through means such as atmosphere induction to guide participants to have a positive emotional experience and create a sense of festive atmosphere.In addition,the cultural identity of the participants is further strengthened through interactive experiences and emotional rituals at the behavioral level.Finally,through ceremonial inheritance methods,the audience’s deep thinking and understanding of the Mid-Autumn Festival can be promoted,so as to achieve better cultural inheritance and communication.The means of interaction design are widely used in emotional interaction design to create more vivid,participatory and interactive scenes and experiences,thereby improving the audience’s participation and awareness of culture.Therefore,emotional interaction design is a design practice full of innovation and cultural connotation,which can effectively promote and inherit the custom culture of the Mid-Autumn Festival.The specific content of the emotional visual innovative design of the Mid-Autumn Festival includes many aspects.First of all,by extracting and transforming the modeling symbols,color factors and scene design of the Mid-Autumn Festival,the traditional cultural elements are transformed into visual symbols and scenes with emotional resonance and cultural identity.Secondly,create an illustrated picture book with the theme of "Lumen Night",and use dynamic image processing technology to create a lively,participatory and interactive Mid-Autumn Festival atmosphere.In addition,augmented reality technology is used to realize the dynamic display and interaction of picture books,which improves the fun and sense of participation of the participants.Finally,build a Mid-Autumn Festival custom culture website on the network platform for multi-dimensional dissemination in order to better promote the Mid-Autumn Festival culture and promote cultural exchanges and integration.The significance of this design practice is to enhance the cultural identity and emotional resonance of the Mid-Autumn Festival,inspire the public to inherit and carry forward the culture of the Mid-Autumn Festival,and also provide a new idea and method for cultural innovation and dissemination to better promote culture.Exchange and integration,promoting intercultural dissemination and communication in the context of globalization. |
