Study On Emotional Design Of Motorcycle

With the increasingly diversified product design, people demand theproduct design for meeting the demand of basic material function, at the sametime, place greater emphasis on deep emotional satisfaction. Emotionalmotorcycle is a product integrated into the demonstrative elements, is amaterialized intellectual product. Emotional motorcycle can express emotionalfeatures such as modelling language, user experience, is the integration ofhigh sensibility and high-tech in the era of the experience economy. Emotionaldesign of motorcycle is to take the emotional needs of the target user as theorigin and node of design consideration, go after the conjunction of man andmotorcycle in mind, the spiritual resonance, and take meeting the emotionalexperience as the end of design, eventually meet the deep emotional needs ofthe target user. Emotional motorcycle is an ideology bearing users’ everydayemotion, which is not only a simple instrumentalization material form instead ofwalk. Although China is the world’s largest country in production and sales ofmotorcycle, but the overall industry has been brought into the state of lowtechnology, low profits and low quality. The phenomenon of producthomogeneity is very serious. The overall industry lacks sustainablecompetitiveness. Still wandering in the low-end market even go abroad. Newopportunities in the extra period, to change the present predicament of themotorcycle industry in our country, we need to change the industrialdevelopment model, speed up the industrial upgrading. Large displacement,high-end motorcycle is the inevitable trend of International motorcycleprogress, we need to learn from foreign good motorcycle design, while tryingto improve the design ability of innovate, strive to develop our country into apowerful motorcycle design country. Motorcycle design based on the theory of the emotional design is not a pure creation activities, but according to age andethnic characteristics of the motorcycle, the overall coordinator of emotion andfunctional, economical and aesthetic of the motorcycle, to maximize meetpeople for the dual requirement of function and emotional characteristics of themotorcycle, is the important trend of the international motorcycle, andinnovation towards the internationalization, the key of our country’s motorcycleindustry.Study on emotional of motorcycle is to take the emotion of motorcycletarget users as the study center, through learn lessons from emotional designstudy results of products in other fields and existing excellent motorcycledesign cases, explore the specific methods and theory of the emotional designof motorcycle. In this paper, first of all, systematically analyze the basicconnotation of emotional design, the poetical basis, research method and themain research field, to explore the theory of emotional design in thespecification of the motorcycle applications. And then concretely analyze thedesign element of emotional motorcycle, user’s emotional appeal,characteristics of design emotion, and the influence of the emotional needs ofthe user of the motorcycle design. Then mainly analyzes the restricting factorsand expression form of emotional design, through analysing a series ofmotorcycle design case, emphatically conclude the manifestation of emotionaldesign on the instinct level, behavior level and reflective layer. Finally analyzethe tendency of emotional design of motorcycle, and prospects for the futuredevelopment of domestic motorcycle.Currently, expressive design of motorcycle still is in the bud, lackssystematic theory research. Although there have been many motorcycledesign of successful cases in international that emotional factors areincorporated into the design, and are accepted with pleasure by the targetusers, but most are scattered ideas, lack systemic consideration. Domestichas less emotional design study of motorcycle, at present, the study of themotorcycle puts the emphasis mainly concentrated on the study of function and technology innovation. The study on Emotional Design of Motorcycle is anew attempt to the motorcycle design field in China, and has a certain guidingsignificance for the design and development of motorcycle, and also hascertain reference value to the emotional design of other transportationproducts study. Hope that through the study of emotional design, improve thedomestic motorcycle designer understanding of emotional design, to design amotorcycle with high added value, enhance the international competitivenessof China’s motorcycle.