Research And Protection Of Chinese Time-honored Brand And Its Innovative Design In The Context Of Intangible Cultural Heritage

Intangible cultural heritage is an important cultural heritage in the development of human society, reflecting the people’s lives and it is human’s wisdom. But with the rapid development of the world economy, the intangible cultural heritage is facing more challenges, the damage of the modern construction to the cultural influences is more serious than the war. In all kinds of the intangible cultural heritage protection project,Chinese Time-honored Brand’s protect is the most important. The Chinese Time-honored Brand has an unique charm, it have always affects our lives in the past and present, but because of the rapid process of modernization and the fast growing technology, the Chinese Time-honored Brand has slowly fade out of our vision.In this article the starting point is Chinese Time-honored Brand’s protection and the typical case is the Chunhe restaurant of Qingdao.The article from two aspects of intangible cultural heritage and tangible cultural heritage to study the typical case and to find the innovative design method from it, then to arrive the Chinese Time-honored Brand’s new thinking of innovative design method.In the end the article hope to get some achievement in revitalization the Chinese Time-honored Brand.