The Protection And Design Research Of Ding Fengzhen Real Time-honored Brand From The Perspective Of Intangible Cultural Heritage

The protection and inheritance of cultural heritage has always been a concern.Since the 18 th National Congress of the Communist Party of China,the protection and inheritance of cultural heritage has reached a new height in the context of cultural confidence.Cultural heritage includes material cultural heritage and non-material cultural heritage."Cultural Heritage Day" was adjusted into "Cultural and Natural Heritage Day".The construction of cultural and creative garden of Intangible Cultural Heritage and the establishment of cultural and ecological protection areas all indicate that the protection of cultural heritage is developing towards a comprehensive,integrated and diversified direction.And the protection of material and intangible cultural heritage is equally important.Nowadays,many time-old brands with intangible cultural heritages in Changchun are still retained,but many of them have moved away from their original places due to various reasons,such as the past turbulent situation and poor management.The relevance and symbionality between intangible cultural heritages and material cultural heritages has been destroyed.As one of the few traditional commercial shops related to intangible cultural heritage left in Changchun,the site of Ding Fengzhen time-honored brand is unique and has high historical protection value and socio-economic value as municipal cultural relic protection unit.However,there are still problems in the protection of intangible cultural heritage and material heritage of Ding Fengzhen.First of all,there are some diseases in the building.Secondly,the material cultural heritage and intangible cultural heritage protection of the site of Ding Fengzhen time-honored brand lack of connection,which makes the unique intangible cultural heritage characteristics of the time-honored brand are not reflected.It will make homogenization seriously.Moreover,the protection and utilization of the intangible cultural heritage of Ding Fengzhen time-honored brand is mainly based on static museum-style display,which is relatively simple.In view of the current protection situation of the intangible heritage and material heritage of Ding Fengzhen time-honored brand,this paper puts forward protection methods such as active inheritance of intangible heritage and symbiotic protection of intangible heritage and material heritage on the basis of basic protection and repair of the old site.Based on relevant theories such as architecture,this paper selects the site of Ding Fengzhen time-honored brand as the main research object and studies the protection and design of the site from the perspective of intangible cultural heritage.On the basis of protecting the material cultural heritage of Ding Fengzhen time-honored brand,we should pay attention to the protection,display and utilization of the relevant intangible cultural heritage,highlight the characteristics of Ding Fengzhen time-honored brand,activate the old buildings,and do our best for the protection and renewal of the old buildings,the protection of intangible cultural heritage and material heritage.