The Study On Positioning And Development Of Meijing H6Project

With the continuous development of market economy, the real estate categoryform is also in constant change, residential apartments, tourism real estate,commercial real estate, etc.. But the real estate market positioning in the real estatedevelopment process play a decisive role in position. In order to enable thedevelopment of the project is guaranteed in the fierce market competition, but alsocan obtain the success, make study time positioning theory test, it has been verifiedin practice. As a listing Corporation Jinbin development group, the newdevelopment realm, Meijiang H6project, facing the complicated and intensecompetition, market orientation of science is an arduous work, therefore, the realmof Meijiang H6development of the success of the project, the successful operationof this project is to provide a favorable support for the company’s economic benefits.On the premise of limited resource, better avoid weaknesses, play to their ownadvantages, insight into changes in the market, understand customer needs, meetcustomer demand, creating products to customer satisfaction. In the theory and thepractice, to solve the problem of information asymmetry also exists in the actualoperation is difficult, therefore, to its research and application in practice is still verynecessary.The research object of this paper to market positioning state of Meijiang H6project, in order to achieve this goal, through the use of project management theoryand marketing theory as the foundation, research work carried out extensive market,target market selection for screening analysis, rational choice. In order to solve therealistic problem in enterprises and improve their ability to practice and research.According to the regional characteristics of Tianjin city, market segmentation,through quantitative analysis and empirical analysis, to explore the various factorsaffecting the property market price positioning.The content of this paper begins with the introduction of the background,situation and significance of the realm of Meijiang H6project of real estatedevelopment, project management theory and based on marketing theory, combinedwith the actual situation of the realm of Meijiang H6project real estate development project, also began to study the domestic real estate development environment andpolicy, the objective of supply and demand, and Tianjin city the real estate market inland commercial housing supply and demand are analyzed. In order to explain thereality, adjacent to the status of the project, were analyzed, and the amount of dataresearch. According to the characteristics of the project, through the analysis ofSWOT. On the basis of the analysis, analysis and design, to implementationfeasibility, the financial and business analysis, finally proved the market orientationof science can achieve good results. At the same time, the trend of economicdevelopment for the market positioning of the entire Meijiang region reality andfuture regional results orientation of this research, also has the market value and isof certain guidance.