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Strategy Optimization And Application Of EPC Management Mode In ZHA Ltd.

Posted on:2019-07-18Degree:MasterType:Thesis
Country:ChinaCandidate:Y N QiaoFull Text:PDF
GTID:2382330566475799Subject:Business Administration
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The project is divided into pre-sales,execution and after-sales stages.The pre-sale EPC company mainly provides feasibility plans;the implementation stage generally includes project approval,design,procurement,manufacturing,installation and commissioning acceptance;after-sales service generally refers to operation maintenance,maintenance support and spare parts support.(Let the customer target zero inventory).EPC means that the general contracting company provides the entire project from the start of the project from the start of the project,to the completion of the project design,procurement,manufacturing,installation,commissioning and acceptance,after-sales service,etc.to implement the whole process or part of the contract,the cost,quality,Duration,safety and overall responsibility.Among them,even as a partner,it can also help clients with project investment,financing,planning,etc.,product sales,property management,and recovery funds.The EPC model has become an internationally accepted project management model because it can fully demonstrate that the system process(system design)plays a leading role in the project implementation process,which is conducive to systematic solutions through feedback,verification,and continuous feedback optimization,effectively overcoming system communication The problems of multiple links and high costs can effectively control quality,progress and costs.For the owner,using the EPC model,the owner only needs to sign a contract with an EPC general contractor,the number of contractors is small,and the owner only needs to be responsible for(demand)directional,goal,standard audit,overall management and control,and improve efficiency.Removed management shortcomings such as technology and project management,as well as communication costs of multiple parties;especially when project design does not meet process requirements,responsibility is clear,there are no mutual pushes among multiple contractors,communication difficulties,and even problems are not normal The solution will seriously affect the project duration and project quality.EPC generally adopts a total price contract,there is no additional system process requirements,no increase in project costs,so the use of EPC for the owners,the project cost,duration,quality,installation are higher certainty.For the contractor,the EPC model is adopted.Because it involves professional technology and know-how,the owners are more concerned about whether the design is mature and leading in the industry;whether the schedule,quality,etc.are delivered according to the contract.So the general contractor,based on the customer,market background,cost,company strategy,has enough space to successfully complete the entire process or stages of the project within the scope of the EPC contract.At the same time,because fewer suppliers serve customers at the same time,it ensures continuity of work,avoids blind spots,and greatly reduces communication costs.Therefore,the EPC mode is not only for customers,but also for the general contractor,it is also conducive to the realization of their own costs,schedules,safety and quality.Nantong CIMC is one of the newly established CETP member companies of the foreign capital group under the umbrella of CIMC.It is an EPC general contractor engineering company established through direct mergers and acquisitions.There are six companies in Europe,including Germany,Belgium,and Denmark.The annual output value of CIMC in the past 10 years has stayed at 65 to 80 billion,and in 2017 it was 76.3 billion.The management hopes to change and introduce new businesses and increase the group's annual operating income to exceed 100 billion.One of the EPC services is to respond to the national call,and the second is to meet the needs of expanding business operations.However,the pain point is how to transform from a fully-manufactured enterprise into a professional EPC general contractor company,involving both domestic and foreign engineering businesses.Know-how is the premise,because EPC engineering literal translation is a design,in our industry is often referred to as project management,the actual is a comprehensive design,management,implementation,professional guidance and other comprehensive scope of work,so EPC management is technical management.This article starts with the concepts of project management and project execution,explains the background of the topic,focuses on how EPC project management has successfully landed in a traditional manufacturing enterprise,and successfully applied it to a large multinational company's beer EPC general contracting project.Specifically show the operation of each stage of the project,let the theory contact practice,and then optimize our EPC management model through practice.The use of SWOT analysis to guide the smooth development of the EPC business benefits from the organization's strategy optimization,project management standardization model,team development and talent introduction,document management and sharing.The EPC model is an inevitable trend for the development of the project.First,the advantages of EPC over traditional contracting methods are obvious.To absorb new industry technologies,management,and reduce risks,more and more domestic and foreign owners want to adopt the EPC management model.The market demand for general contracting services will be greatly enhanced.Second,with the national strategy of “Belt and Road” and the general package project on the international market,Chinese enterprises can also have more opportunities to participate in international market competition while basing on their own markets.Project general contracting is the mainstream mode of project management for international engineering companies.Therefore,upgrading the project's total contracting capacity is also an urgent need for Chinese enterprises.Third,in recent years,China's government departments have also increased the promotion of EPC mode.The EPC strategy study provides a theoretical basis for Nantong CIMC to better perform its domestic and foreign EPC business.
Keywords/Search Tags:EPC, Project management, ZHA, (Project) Phase, SWOT analysis, Brewery EPC project
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