Foreign Brands For Domestic Visual Design Of The Packing

With the continuous improvement of living standards, people toproduct requirements are increasing, the consumer to the productrequirements not only remain in the structure and properties of materialsused and the production technology of the upgrade, more are caused bycultural value of upgrading. This makes the import of foreign brandproducts in the market to enter the China in culture respect the history ofour country, regional and cultural characteristics, will China nativeculture into the packaging, the packaging by the function and protectionof simple accommodating function development becomes a bridgebetween production and consumption. The localization of importedproduct packaging is an inevitable trend in the development of packagingdesign, but the inheritance of local culture form should not be the simpleuse of traditional elements accumulation and together, not really reflectthe essence of the local culture of the expression of the superficial, nativeculture to remove visual symbol elements outside should is amanifestation of the national spirit.This topic through the import of packaging visual design Chinalocalization as the research object, according to the Chinese traditionalJuly7th Festival, to Ferrero "Qiao Xi" series of chocolate gift packagingdesign as a case design. Through the analysis of the cultural crossoverand integration of design thinking and design case description, find a correct way of visual expression, to achieve integration of globalizationand localization effectively, make Ferrero Rocher packaging to giveconsumers a new visual impression, achieve visual freshness andtenderness. Finally on the brand packaging design positioning design, theFerrero "Qiao Xi" series of gift packaging for display and analysis.