Application Of Quyuan Culture In "Quzhiyuan" Packaging Design

Quyuan is a great patriotic poet in China and a world cultural celebrity.Quyuan culture is an important part of excellent traditional Chinese culture and one of the sources of Jingchu and Hunan-Chu cultures.In the long historical evolution,Quyuan culture has formed distinctive cultural symbols,such as "Lisao Style","Dragon Boat Festival","Quzi Temple","Dragon Boat Rowing","Baozong" and so on.These distinctive cultural symbols,as important cultural heritage,still have the significance of inheritance and innovative value in the contemporary era.In response to the important national policy of "the revival of traditional culture",inheriting,developing and innovating "Quyuan culture" is an important means of inheriting and reviving Quyuan's cultural heritage.This paper attempts to analyze Quyuan's cultural symbols from the perspectives of semantics and experiential science,to explore the typical image and artistic conception of Quyuan's culture,and to regard it as an element of design and creation.In order to enhance the cultural value,aesthetic value and commercial value of products,it is necessary to transfer and apply them to the packaging design of contemporary related products.This paper investigates,deconstructs and refines the typical image and artistic conception of Quyuan culture through online collection and on-the-spot investigation;based on the semantics and experiential perspective,it analyses the current situation of characteristic products of the Dragon Boat Festival and the existing problems in the current packaging design of "Quzhiyuan";and uses the "Quzhiyuan" series packaging design of the Dragon Boat Festival.Taking Quyuan culture as an example,from the perspective of semantics and experientialism,the feasibility of its application in the packaging design of Dragon Boat Festival series products is discussed.The principles and methods of applying Quyuan culture to the packaging design of Dragon Boat Festival series products are put forward,and the "Quyuan" series packaging containing Quyuan culture is designed.Products.It is hoped that the application of Quyuan culture in the packaging design of "Quzhiyuan" will provide some theoretical reference and practical reference value for the "revival of traditional culture" and "cultural packaging" design.