Lijang "Fu Sheng Ru Meng" Puer Tea Brand Packaging Design

In2014in the "two sessions", put forward to strengthen thedevelopment of cultural trade, as part of the cultural trade industry,packaging design in consistently, we promote the traditional culturegoods go out more and more attention. It not only have a few basicproperties associated with the product itself, at the same time, alsoundertake more responsibility, extends to the packaging design is closelyrelated to people’s life in more fields. Brand packaging is more than oneelement to constitute the concept of the, it represents not just intuitiveproduct itself, is the enterprise brand image, cultural and spiritualenrichment and reflect. With the deepening of the reform and opening up,the international well-known brands and the introduction of advanceddesign concept and impact, our country is faced with how to carryforward the traditional culture of the old advantages, optimizing the brandimage and promotion system; How to create a new national regionalbrand, effective propaganda and promotion of emerging issues of nationalregional industry." fu sheng ru meng " puer tea-the representation of the naxi dongbaculture commodity, in the period to adapt to the contemporary form ofpackaging design. Lijiang traditional dongba culture visual symbols withstrong ethnic flavor, explore the dongba art forms and aestheticconnotation of visual symbols, and applied to the " fu sheng ru meng " puer tea brand packaging design, which is advantageous to the dongbaculture heritage, and for " fu sheng ru meng " puer tea sales andpromotion.The author to lijiang in yunnan province," fu sheng ru meng"hedong pavilion (puer tea handmade sales workshop) as the basis, usingthe traditional elements in the naxi dongba culture symbol, and theapplication of realism, abstract, exaggeration and dynamic influence ofthe aesthetic form of traditional technique, the dongba brand effect ofvisual symbol, the brand packaging decoration style, the" people-oriented", the design concept of "sustainability", of " fu sheng ru meng " puer teapacking design, systematically to lijiang " fu sheng ru meng " puer tea toredesign. Shape with characteristic of yunnan lijiang dongba culture " fusheng ru meng " the brand image, packaging design of tea to protect andcarry forward the spirit of dongba culture play a positive promoting role.