Research On The Application Of"Meng Culture"in Creative Stationery

"Meng" is an adjective that comes with the development of social culture.It is also a new culture produced in the change of social culture.It has its own unique charm and rich connotation.We call this kind of connotation and charm "Meng culture".In China,"Meng Culture" is reflected in both political and economic aspects,not only for the Internet and film and television media.This article will interpret the concept of “Meng Culture”,the application principle,the presentation form and the value expression,and deeply explore the relationship between “Meng Culture” at the commercial level and social value,and explore the aesthetic significance of “Meng Culture”.The visual image of “Meng Culture” is the focus of research.The design idea of the thesis can be divided into four parts.Based on the origin and development of “Meng Culture”,the artistic characteristics of “Meng Culture” in creative stationery are analyzed,including artistic language and creative forms.This paper focuses on the concept of artistic innovation,and based on the two elements,three yuan and Maslow's theory to prove the social practice of Meng culture and creative stationery.Through the investigation and analysis of the market creative stationery,and based on the creative stationery design example of “Meng” cultural phenomenon,“You Fang Xiaoqu” creative stationery series,to prove that “Meng Culture” is used in the stationery industry of product design as the current creative stationery.The mainstream of design.The design of “Meng” visual image should meet the psychological needs of all kinds of consumers,so that the products that join the “Meng” element resonate with consumers,and promote the “Meng Culture” industry to develop better.