| Fashion show is an activity of communication and a fashion media to convey theinformation of apparel. Whether the information is effectively communicated is animportant standard of fashion show’s success. With the development of the times,fashion show broke the boundary of the traditional model, merged into new art formsand expression, and presents the development trend of diversification. Theintroduction of many new theories and new ideas enriches the art theoretical systemof fashion show and plays an important role in the research on the direction ofinformation’s communication in fashion show.From the perspective of communication studies, the article tries to explore howto promote the effective communication of fashion show information through thecommunication theory with theoretical analysis method, investigation and interviewmethod and summary induction. Specific work is as follows:First of all, the communicators, the receiver, the content, informational feedbackand other transmission elements were analyzed based on communication theory, andthe propagation modes of different kinds of fashion show were summarized. Secondly,the design of elements in fashion show was determined from the visual, auditory andother senses. The possible problems in the process of information were analyzed andresearched. Then the design strategy and performance strategy were put forward.People’s biological visual habit and psychological visual habit, suchas balance beauty,color beauty, simple beauty, formal beauty, were applied to the stage art design andmodels’ performance in fashion show. Meanwhile, according to people’s biologicalauditory habits, the synesthesia phenomenon, caused by different pitches, soundintensities, rhythms, melodies and tones, was applied to the design of fashion showauditory elements. Physiological perceptions of other senses and psychologicalperceptions caused by visual sense of touch, smell, taste were applied to theexperience design of other senses in fashion show to explore to the methods ofpractical application that could convey the information effectively in fashion show.Finally, according to the content of the research, fashion show design scheme wasdecided and implemented. The design practice was evaluated through effectivequestionnaires and follow-up interviews. The scientificity and feasibility of the paperwere tested, making the results have higher practical value. Besides the detailed theoretical research, the paper also made detailed design onthe basis of the practice. The results enrich the information theory of fashion showand provide the concrete reference for the communicator of fashion show. |
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