The Research Of Fashion Show Communication Value

With the development of the era and the progress of the society, the whole garment industry is driven to blossom under the rapid human economic growth and the continually improvement of comprehensive cultural quality. For modern people, clothing means not only warming and sheltering but it also has become a kind of art category——clothing art. As a derivative of the apparel industry, fashion show can exist as a kind of independent art form as well. It possesses not only extremely high ornamental value, but also other values. As the carrier of expressing design concept and delivering fashion information for designers,fashion show art is playing an irreplaceable role in clothing brand promotion, which has risen from dressing simulation "doll" fashion clothing from the 14 th century up to now, and essentially, it is a kind of marketing method, and the purpose of studying its transmission value is to create business value and cultural value.So it is of realistic significance to further study fashion show so as to promote the development of clothing culture.Adopting the method of literature review, this paperfocuses on the connotation of fashion show and its transmission model and feature through resourcing at the library, collecting relevant research achievements at bookshops and on networks,and through reviewing and summarizing literature about the origin of fashion show art, the definition of communication,brand value and promotion and so on. At the same time, it logically analyzed the development of fashion show and its value in the process spreading, and finally, it provided proofs on the content about the argument of how the theory research results are applied to specific brand promotion by the method induction.The content of the thesis includes four parts: the first part is the introduction, which is mainly about relevant literature review, aimed at obtaining the basic theoretical support, and finding out the still imperfect aspects in the fashion show system, so as to get the possibilities of the following research;the second part mainly summarized the reason of the rise and the development of fashion show to have a basic understanding about the concept of fashion show, and the draw the conclusion that fashion show is transmitted through mass media, current media and combined transmission model, which has authority, university, popularity anddiversity.The third part further studied the transmission value of fashion show from the aspects of brand value,commercial value, cultural value, aesthetic value, education value, technology value, eternal value and so on. The fourth part combined the theoretical research achievements and practice about fashion show transmission in the thesis and drew the conclusion that fashion show is of realistic value and impact for clothing brand through the case analysis of clothing brand “magic beautiful masterpiece”, and it can not only help to position brand and shape brand image, but it can also reflect aesthetic value in the process of transmission, and at the same time demonstrate education value as well as carry forward the essence of national culture.This article not only improved the overall development context and the theoretical basis of the fashion show in our country through the research on its communication value, but it also provided a complete cognitive foundation for successive researchers. While developing fashion show art, it is likely that fashion show art can be finally combined with commerce module to promote the clothing brand culture so as to shaping cooperate image and revitalize the great aspirations of thegarment industry in our country.