The Application Of Installation Art In Fashion Visual Merchandising

Installation art is originated in the post-modern age. In the field of Fashion VisualMerchandising, the unique language of Installation art attracts most people’s attention andpresents strong commercial potential. This paper is a study of language characteristic ofcross-border art form, the application of Installation art in Fashion Show, which is feasible.Afterwards, by experiment the author examined the applied result of new method. Humanismis the terminal objective for orientation of Brand culture. Carrying out the necessary socialresponsibilities is a requirement proposed by the time for apparel enterprises, and it should bethe preconditions for businesses to gain profit and reputation It is the author’s belief that thistheoretical innovation, customer to be fully involved in the design items by providing formany interactive experiences, should be functioned as a guide for the relevant practice. Thisnew experience of sense is exercising imperceptible and gradual influence on the clientsthinking of design concept that fashion designer use and life style. It’s could boost theenterprise development. In the paper, the author tries to summarize and analyze these creativemethods of Installation art will be applied to Fashion Visual Merchandising. In order to obtaina source of inspiration of design activities of Visual transmission design and set up theterminal brand image, and provide some creative ideas and methods for the clothingeducation.