Research On Core Competitiveness Of Weihai Tourism Industry

As a leading part of national economy for coastal cities, Tourism industry attracts more and more attention. In recent years, coastal tourism industry in our country makes rapid development. Enlarged market scale, increased number of tourist and total tourism consumption also drive the soft environment, such as service level, to promote. The great progress makes our tourism industry get closer to the level of developed countries’. The world wide competition among cities is intensifying. Up to now, most researchers focus on resource exploitation, environment protection, sustainable development, and other areas, but few on the research of core competition of coastal tourism.Based on the study on the field-related materials in abroad and domestic, this paper, takes previous researches on influence factor and evaluation system of core competitiveness for reference, applies related theories about core competitiveness and tourism, and combines some specific characteristics of coastal cities, such as specific resources, products. Deep going research on competitive competence and evaluation system of coastal cities is performed. Weihai city, as an typical coastal tourist city, is taken as the example of practical research. Its competitiveness is analyzed and evaluated. The existing problems affecting competitive competence are located. Strategies and recommendations are raised to optimize its competence.The paper consists of four segments:The fist draws the background, purpose, and domestic and overseas current study situation, and describes the strategies for research approaches and contents. The emphasis is to state the connotation and elements of coastal tourism’s core competitiveness to lay theoretical basis for subsequent research. Part2, it introduces the development status and characteristics of coastal cities’tourism industry domestic and abroad, finds out the elements influencing the core competitiveness. The core competitiveness evaluation system to coastal cities is constructed. The evaluation weights and methodology are set. Part3introduces development status of Weihai tourism industry, collects data according to the evaluation system, analyzes the core competitiveness, and summarizes the results combining with the previous research and analysis results, Part4puts forward the strategies about promoting the core competitiveness of coastal cities’tourism industry, and summarizes this thesis.