Research On Cities Tourism Development In Chinese Coastal Areas Based On Real Estate Industry

City tourism is an emerging tourism pattern which enriches the resource of economic income of modern cities'development. To some extent, it has an influence on social culture and the concept of economic development. Chinese coastal cities have abundant natural resources and geographic advantages. City tourism exploitation will provide a huge security for their city planning, economic framework, international popularity and some other constructive work in the future. Therefore, it has realistic significance and theoretical value when it studies from the view of driving forces of the coastal city tourism exploitation.This paper focuses on the effects of real estate on Chinese coastal city tourism activities and the problem of developmental evaluation of these city tourism and residential property projects. Because some scholars home and broad have realized the importance of researches on city tourism theories, in recent years, research results about the driving forces and influencing factor theories which have effects on the city tourism are increasing. Many studies have shown that city tourism originates from these following aspects, the unique cultural atmosphere, the architectural style, service function, consumption environment and so on. The development of real estate just has the utilities of enriching architectural style of one city, providing housing conditions, affecting regional consumption level, contributing output to the society and so on. These utilities affect the development of city tourism directly or indirectly. So, how to reveal the constitution of real estate industry's driving forces of the development of city tourism has become an interesting scientific topic.This paper starts from the view of the characteristics of real estate industry and that of regional economic characteristics which are effected by real estate industry to explore the direct driving factors and indirect factors of real estate on city tourism in coastal areas of China. At the same time, it analyzes the development strategies of tourism and residential property industry which is the combination of the emerging tourism and real estate industry. This paper achieves several innovations as follows, first of all, it builds the model of driving forces analysis of effects of real estate industry on coastal city tourism development. Through empirical analysis, it reveals the constitution of direct driving factors and indirect ones of real estate industry on city tourism in coastal areas of China. And, it has proved the notable relation between real estate industry, regional economy and city tourism each other. Secondly, based on principal components analysis, it builds an evaluation model of real estate bubble in Chinese cities. And, through empirical analysis, it establishes each development stage of city real estate industry bubble. The empirical results prove the existence of real estate bubbling tendency in all sample cities, in recent years. In the end, based on investigation, it builds an evaluation model of the implementation effects of the tourism and residential property project in coastal cities of China. And, combined with the case study, it analyzes the characteristic supervision and evaluation elements in implementation process of tourism and residential property.