Research On The Tourism Suitability Evaluation Of Coastal Tourism City

Since coastal tourism rises in the world, it has been considerabledevelopment and maintained strong growth momentum. Coastal tourism hasalways occupied an irreplaceable position in Chinese tourism industry.Because of its considerable benefits and broad market prospect, coastaltourism cities are gradually increasing coastal tourism development efforts. Inthis situation, the coastal tourism cities are in urgent need of determining theirtourism suitability and the level of the position in Chinese major coastaltourism cities. Anchored, this article takes coastal tourism cities as subjectinvestigated.On the basis of literature analysis, the study analyzes the impact factorsand the relationship between influencing factors and tourism suitability. Thepaper propose building principles, design ideas and frame structure of theevaluation index system.And then develop the evaluation index system oftourism suitability of coastal tourism cities which is comprised of4factorsand34indicator,i.e., tourism attraction factors, tourism support factors andtourism income factors.Based on the same time cross-section values of the indicators, the studyselect11Chinese coastal tourism cities as samples which uses factor analysisand the evaluation system built by the article to carry out quantitativeevaluation. The result shows that: tourism suitability of the sample cities canbe divided into three levels,Dalian, Xiamen, Qingdao is the first level;Shenzhen, Sanya is the second level; Yantai, Beihai, Zhoushan, Weihai,Qinhuangdao, Lianyungang is the third level.Based on this,5strategies onimproving tourism suitability have been put forwards for Chinese coastaltourism cities,i.e.,maintaining coastal ecology for sustainable development,building the core of attract and enhance product taste, strengthening the brandmarketing to promote the tourism image, improving foundation to buildtourism hardware system, strengthening government guidance to optimize thetourism environment. This paper hopes to advance theories and methods of thetourism suitability evaluation, further more, to provide reference for tourismdevelopment of the coastal tourist cities.