Research On Application Of Project Management In Crane Manufacturing Enterprise

With the rapid growth of national economy, the modernization process becomes faster andfaster, the crane market prosperity and development driving by the influence of the country on thecause of large infrastructure planning and industrial production development. But the most seriousdeviation from this situation is the product gross margin is very low and the industry also enteredthe thin profit circle.For crane manufacturing enterprises various and lack of the experience of the advancedcontrol method, the production enterprise’s inventory mostly on a high level, some companies haveused the price war to reduce the inventory, promote sales, which make price war intensified andintensified, leading profits to a more and more thin vicious cycle. Fundamentally analysis of therise of price war is mainly derived from the serious homogenization.In the development of the situation, how to through the advanced project management tools toenhance the management level of enterprises, to break the vicious competition in the vicious circleof thin profits, to promote the development of crane enterprise, this article discuss from thefollowing aspects. One is the introduction of SM company and the whole crane manufacturingindustry background, put forward the problems in SM company; two is the general character andrelation of three core elements in crane project management; three is the description of theimplementation of project management in SM company, and how to use the thoughts of projectmanagement to solve SM company’s existing problem; four summed up the successful applicationin project management of SM company.In addition, this article also introduces the two optimization method of project management indetail, the critical path method and multi project parallel management. Finally, the study makes acorresponding summary, pointed out that the project management is the key to enhance thestrategic competitiveness of enterprises, and puts forward some suggestions for future research.