Research In The Development Of Private Banking Business In China

With China’s rapid development, the accumulation of household wealth isincreasing, and the number of high-income groups is increasing.China has formed awealthy group, they became target groups banks are competing for. At present,China’s commercial banks have private banking with a certain condition. Withoffshore private banks to enter the domestic market, China’s commercial bankscarrying out private banking is offered opportunities and challenges. In China, theemerging markets, private banking has great potential and development space.However, the private banking business in our country is still a new thing.there are aseries of problems in the process of development.In this paper, we use reading literature, qualitative analysis and comparativeanalysis to analyze the current situation of China’s commercial banking privatebanking business. Minsheng Bank, for example, private banking business of China’scommercial banks development strategy are studied. By analyzing the presentsituation of China’s commercial banks to develop private banking business, and thestatus of Minsheng Bank Private Banking business, analyzes the shortcomings ofMinsheng Bank’s private banking business, to put forward into the proposal.The paper describes the background and significance of this topic, studied abroadfor private banking research status; analyzes the characteristics of the development ofdomestic commercial banking private banking, private banking clients constraintsand circumstances; introduced Minsheng Bank Private Banking developments, adetailed description of the operation of Minsheng Bank Private business, productservice system two aspects; livelihood private Bank conducted a SWOT analysis ofthe development, identifying strengths Minsheng Bank private banking businessfaces, weaknesses, opportunities and threats; made perfect Minsheng Bank privatebanking business development proposals, including: building a sound system ofprivate banking organization, improve personnel structure and innovative productsand services, private banking, private banking risk management to improve andbroaden the private banking marketing system.